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A Rangoli competition was organized by ITC Aashirvaad atta. A call for entries was published in the local newspaper. The objective of this activity was to reach maximum house wives in and around Kanpur and get them involved in this competition. JS ensured that the competition of colors was colorful enough with small games and interesting activities woven around the rangoli competition adding to the consumer inter-phase. |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make specific strategies to target emerging India consumer. To appreciate and understand his decision making process one needs to understand the culture of 'emerging India'. The social structure of this TG is build around the immediate family, local business community, regular meetings at mandirs, community participation in festivals, etc. When building a brand in rural India, word-of-mouth is a huge motivator. Our focused brand-building initiatives - like participation at community events such as "melas", "haats", street theater, van campaigns, puppet shows and colorful wall paintings - help generate positive word-of-mouth through opinion leaders and influence buying decisions. In planning activations for rural and emerging markets we keep the brands needs in focus while ensuring that the mediums and the experience is in sync with the eco system we are targeting. |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience an.... |
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| The youth have inherited the world and Kids are no longer just influences but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The in.... |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear .... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work i.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Cons.... |
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| Government of India, state governments and various NGOs have used Jagran Solutions' expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing,.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic .... |
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