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Telecom industry is heading towards a consolidation phase; a stage where Industry margins from core "voice" based business has shrunken to even lower levels. Thanks to the emergence of fresh players on the scene, it's further threatening to erode the profit margins. Sensing this all telecom players are now trying to get a grip of newer business avenues like Data cards, Broadband services, 3G and so on.
MTS with the same objective launched its new offering: a data card service aptly named MBlaze that offers up to 3.1 MBPS of speed on the go. They wanted to promote MBlaze among the net savvy audience and wanted to increase brand awareness through innovative interactions.
Before we conceptualized we knew that in order to get the maximum ROI from any activity, it was important to spot the right TA and touch points. We wanted to talk to people who had the financial capacity to buy a product worth Rs. 2500 and who were receptive and ready to test new products.
We embarked on a 1-city promotion activity at Cafe Coffee Day and Barista outlets with the sole objective of letting visitors experience MBlaze. The results: product was sampled by more than 2 lac people in a short span of 1month. We garnered total leads close to 16 thousand and an encouraging 500 hot leads. The activity was soon carried across other cities including Delhi, Mumbai, Kolkata and Pune.
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| The youth have inherited the world and Kids are no longer just influences but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The instances of repetitive low engagement activities are fast diminishing with innovations and latest fad driven concepts emerging as the forerunners. Todayss youth sees the world as an integration of entertainment, information and communication. Hence the stress is more on engagement, interaction and most importantly, finding the same level, in trying to be in sync with their hearts and minds of today's youth. |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience an.... |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear .... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work i.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make spe.... |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Cons.... |
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| Government of India, state governments and various NGOs have used Jagran Solutions' expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing,.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic .... |
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