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The brand chose the route of activation to raise maximum TRPs for the show "Hum Ladkiyan" and communicate about the show to the target group. We developed a BTL campaign with focus on two platforms i.e consumer engagement @ campuses and youth hangouts. The road show involved the TG by enlightening them about the character of the 4 girls of the show and asked them which of these characters resemble to their own persona. In addition to this, a couple of counselors too, attended the activity and gave some valuable tips on grooming and career planning. The local popular radio channels were tied-up with. This added to the reach with bytes and live RJ feed's from each campus in the city. A total of 2500 girls participated in the activity creating a visibility of over 6 lacs. |
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| The youth have inherited the world and kids are no longer just influencers but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The instances of repetitive low engagement activities are fast diminishing with innovations and latest fad driven concepts emerging as the forerunners. Todays youth sees the world as an integration of entertainment, information and communication. Hence, the stress is more on engagement, interaction and most importantly, finding the same level, in trying to be in sync with their hearts and minds of today's youth. |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience an.... |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear .... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work i.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make spe.... |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Cons.... |
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| Government of India, state government and various NGOs have used Jagran Solutions expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing, d.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic c.... |
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