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Our research revealed that '5 minutes' play an important role in a taxi driver's or tour operator's life. While he can spare just '5 minutes' to get ready in the morning and grab a bite in the afternoon at lunch, what remains ignored is his own health during the rush of the day.
Therefore, the initiative was to bring to his attention the health hazards of his fast paced life, and at the same time to tell him that '5 minutes' is all he needs to choose Castrol GTD over any other subsidized product.
On the day of the activity, we provided 'protection' by offering a health checkup, simultaneously with an engine checkup of his vehicle, with the help of a certified doctor and vehicle expert. What's more, free accidental death insurance worth Rs. 1 Lakh was given away to on-the-spot purchasers!
The activation covered 134 locations in 24 cities over a period of 29 days. During this period we were able interact with more than 22000 cab drivers and more than 900 tour operators, achieving over 2050 liters of on-the-spot sales! |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear the message and remember it later, it makes good sense to provide a 'hands-on' experience of the product for the consumer. All activations have one or the entire three key KPI's in common. Brand awareness, Product trials and Customer recruitments. A planned selection of the medium(s) enables minimum spill over and thus an enhanced ROI. At JS we "Design like giants but finish like jewelers". The strong Ideation, in-depth insight, right penetration, and ability to execute over a 100 cities simultaneously and our strong quality control make us amongst the most sought after companies in promotions. |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience an.... |
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| The youth have inherited the world and Kids are no longer just influences but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The in.... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work i.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make spe.... |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Cons.... |
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| Government of India, state governments and various NGOs have used Jagran Solutions' expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing,.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic .... |
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