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Just as the heart alone cannot make the human body function, an engine which is the 'heart' of the vehicle, alone cannot make it run. Other parts like gears, radiators, tyres too have to be taken care of to ensure smooth functioning of the vehicle. Castrol understands this and therefore offers a complete range of premium products (engine oils, greases, gear oils and coolants) that take complete care of the vehicle.
The brief to us from Castrol was to come up with an activation idea to launch its range of products (in the truck category) under one umbrella campaign. However, before working on it, we took a few moments off to understand our target group: the mechanics. We understood that he is a very busy man, works for long hours, is always under stress, has no time for himself, lives in polluted environment of vehicle smokes and chemicals and he is performing a highly skilled job but is not fully educated for the same.
Therefore, our activation idea did try to this address these issues by introducing Castrol's Sampoorna Suraksha. It was done in a manner that the TG understood the brand's benefits and was convinced that Castrol not only takes care of his professional requirements but also cares for him.
We were able to interact with more than 5300 truck mechanics including 400 dealers, one on one during the activation period. The activity was organized in 52 'transport nagars' spread in 8 states for a duration of 45 days. |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear the message and remember it later, it makes good sense to provide a 'hands-on' experience of the product for the consumer. All activations have one or the entire three key KPI's in common. Brand awareness, Product trials and Customer recruitments. A planned selection of the medium(s) enables minimum spill over and thus an enhanced ROI. At JS we "Design like giants but finish like jewelers". The strong Ideation, in-depth insight, right penetration, and ability to execute over a 100 cities simultaneously and our strong quality control make us amongst the most sought after companies in promotions. |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience an.... |
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| The youth have inherited the world and Kids are no longer just influences but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The in.... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work i.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make spe.... |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Cons.... |
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| Government of India, state governments and various NGOs have used Jagran Solutions' expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing,.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic .... |
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