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For quite some time HBO and Star Movies have been battling for the No. 1 slot of English movie channel. To have an edge, Star Movies launched the new film festival 'Forever Bond' to showcase a series of movies by James Bond. The job at hand was to raise the TRP of the channel highlighting the 'Bond quotient' and create high visibility. Since major chunk of its TG base are located in South Mumbai, the company came up with the idea of putting up a live hoarding at Mahim Causeway, Mumbai from 25 June, 2011 to 2 July, 2011. Jagran Solutions took the onus of monitoring the whole operation by providing suitable manpower for the operation. One promoter attired in black blazer and holding a gun stood on top of the live hoarding and dramatized James Bond moves constantly. During the course of this campaign, we monitored the entire merchandising activity at Big Cinemas and Hard Rock Cafe where table tops were scattered on every unit for a high recall value. Per day Eye ball views were by 80,000 people. |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear the message and remember it later, it makes good sense to provide a 'hands-on' experience of the product to the consumers. All activations have one or the entire three key KPI's in common. Brand awareness, Product trials and Customer recruitments. A planned selection of the medium(s) enables minimum spill over and thus an enhanced ROI. At JS we "Design like giants but finish like jewelers". The strong ideation, in-depth insight, right penetration, and ability to execute over a 100 cities simultaneously and our strong quality control make us amongst the most sought after companies in promotions. |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience an.... |
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| The youth have inherited the world and kids are no longer just influencers but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The i.... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work i.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make spe.... |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Cons.... |
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| Government of India, state government and various NGOs have used Jagran Solutions expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing, d.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic c.... |
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