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As a part of the strategy to position Pepsi as a youth brand, Pepsico assigned Jagran Solutions the duty to come up with a youth engagement program. The objective was to create hype around the brand and maximize participation of our audience in the campaign.
Keeping this in mind, we came up with 'Win a Date with Deepika'- a brand promotion activity that included interactive games like 'Propose and Win', 'Deepika's Fan No.1' and 'Ek Chutki Sindoor' complete with instant rewards and giveaways . Targeted at people between 18-25 years of age, the activity was held in major towns including Lucknow, Varanasi and Kanpur.
We organized the activity in the form of a road show, in two time slots: morning and evening. A canter boarded by emcees and brand promoters covered the prime market locations and high footfall areas. The aim was to engage as many people as we could. Thanks to our strategic participation, people were drawn to our show in hordes. Our audience took active participation in the show and was happily surprised by our instant giveaways.
By the end of it we had contacted over 12000 people, drawing a humungous response to the contest. Not to add, we were able to successfully establish Pepsi as a youth favorite! |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear the message and remember it later, it makes good sense to provide a 'hands-on' experience of the product to the consumers. All activations have one or the entire three key KPI's in common. Brand awareness, Product trials and Customer recruitments. A planned selection of the medium(s) enables minimum spill over and thus an enhanced ROI. At JS we "Design like giants but finish like jewelers". The strong ideation, in-depth insight, right penetration, and ability to execute over a 100 cities simultaneously and our strong quality control make us amongst the most sought after companies in promotions. |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience an.... |
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| The youth have inherited the world and kids are no longer just influencers but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The i.... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work i.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make spe.... |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Cons.... |
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| Government of India, state government and various NGOs have used Jagran Solutions expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing, d.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic c.... |
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