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Ratatouille was declared a blockbuster and when Walt Disney wanted to premiere it on TV, it wanted a blockbuster idea! Jagran Solutions was tasked to create a buzz around the TV premiere of the movie on Disney Channel and deliver this message to key trade partners in a manner that brought alive the experiential value.
Since the target audience was spread across six cities in India, it was necessary to devise a method that would maximize experience and Word Of Mouth, while minimizing spillover. Jagran Solutions devised a direct marketing program in which a 'chef' personally delivered a dish to the office of each person and took feedback from that person. A message related to the movie was also delivered at this point.
The campaign was executed, right from planning to delivery across the 6 cities in just a period of four days. The activity reached out to 250 key trade decision makers. The TG found the activation a unique way to communicate the message, and there was over 75 percent recall of the campaign amongst the TG, post the activation! |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Consumer promotions as a segment are fast becoming a necessity with more and more brands entering the segment to stay. With technology penetrating more households than ever the consumer promo has taken a leap on to the fast track. The SMS platform is increasingly becoming popular and gives instant results. Jagran Solutions with Its own short code server is able to provide low cost consumer promotion options on this platform. Designing a promotion with a clear brand fit and implementing it with standardized back end management procedures is our strength. Common consumer promotion platforms are Scratch n Win, Celebrity visit oriented promos, slogans etc. In the hoard of promos, innovation and brand fit is the key. |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience an.... |
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| The youth have inherited the world and kids are no longer just influencers but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The i.... |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear .... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work i.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make spe.... |
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| Government of India, state government and various NGOs have used Jagran Solutions expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing, d.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic c.... |
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