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Deposit any amount starting from Rs. 10 at any time during a year and any number of times towards premium, that's Max Vijay from Max New York Life Insurance. Max Vijay was formed with the vision to empower every Indian to secure his dreams. Aptly put, it is an Insurance Savings Box which addresses the twin needs of protection and long-term wealth creation. With its affordability, flexibility and accessibility, Max Vijay offers a hassle free tool for millions of Indians to fulfill their financial needs.
The objective was, therefore, to convey its benefits and raise awareness about the brand. The plan was to portray the brand as one that is concerned about the needs of the people, and more importantly as a brand that is socially conscious.
As a result a CSR initiative was undertaken by Max Vijay to renovate a precious heritage monument of Agra, the Clock Tower. Alongside, a Gullak activity was carried out which created engagement for the brand at a closer level with the Target Audience.
The canter led activation was undertaken for a period of 40 days. The vehicle rallied across the town with a Gullak, where people contributed their donations for the Clock Tower renovation. Our initiative was highly appreciated & supported by eminent dignitaries of the town including the District Magistrate, Mayor and Superintendent of Police. Not to mention, we could also touch base with a large number of our target audience and showcase the benefits of the brand.
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| Government of India, state governments and various NGOs have used Jagran Solutions' expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing, developing and executing governments as well as corporate social initiatives to spread awareness about social issues and bring desired behavioral changes in the TG. We specialize in developing need based and area specific communication strategy to reach the TG at grass root levels. Besides working for Government agencies, and PSU's we have been actively involved in planning and executing the social initiatives for various NGO's |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience an.... |
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| The youth have inherited the world and Kids are no longer just influences but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The in.... |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear .... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work i.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make spe.... |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Cons.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic .... |
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