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ITC is India's premier FMCG company and is recognized for its world-class quality and enduring consumer trust. ITC forayed into the Personal Care business in July 2005 and in a short period of time it had launched an array of premium personal care brands. Its Personal Care portfolio under the 'Fiama Di Wills', 'Vivel Di Wills', 'Vivel' and 'Superia' brands has, over the years received encouraging consumer response. Today, the brands are being progressively extended nationally.
The FMCG major partnered with Jagran Solutions to achieve its objective of accentuating sales of its premium category of shampoos and soaps in Kanpur, Lucknow, Jaipur, Ludhiana and Guwahati. The aim was to spread brand awareness, induce trails through sampling and more importantly, spread word-of-mouth to create opinion leaders for the brands via activation.
The activation exercise materialized in the form of an in-store promotion activity. To communicate the premium nature of its brands an exclusive area was designed for display. Expert promoters, equipped best with knowledge of the brands were employed to interact with the consumers, who encouraged them to sample the brands.
The result: The activity has been hugely efficient in delivering the information and also helped the consumers to select the right product. The activity, which began on October 12th 2007 has successfully completed its Phase 4 on November 30th 2009. The extended activity period of more than 2 years only proves the success and self sustainability of the program. |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work in concert to influence behavior in a way which builds sales and reinforces Brand image. It is any activation, which motivates a specific action by the channel or its consumer providing the "reason to push sales or increase brand space in case of a MBO". Channel activations are strong enablers of impulse purchase when targeted towards consumers. For the channel rewards when built in to the activation show long term impact on a products presence, stock and sale from the channel. |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience an.... |
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| The youth have inherited the world and Kids are no longer just influences but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The in.... |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear .... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make spe.... |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Cons.... |
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| Government of India, state governments and various NGOs have used Jagran Solutions' expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing,.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic .... |
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