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The objective was to increase footfalls, create enquiries across Ceat dealers and other retail outlets, and publicize majorly about the newest offers on purchase of tyres i.e. 2 years extended warranty. Thus, we launched a 2 phase activity - "Chabbi Ghumao, Kismat Ajmao!" wherein firstly, promoters tapped consumers across every possible catchment and handed over a leaflet glued with a key; explained them about the new scheme on 'Unconditional Warranty' and motivated consumers to try their luck in opening a treasure chest at the nearest Ceat dealer mentioned on the promo leaflet. Secondly, if a consumer succeeded in opening the treasure chest at the dealer, a brand new Titan watch was gifted to him on the spot. For consumers who were not tapped during the campaign, but purchased tyres, were also given a chance to try their luck in opening the treasure chest. The Consumer Contact Program was taken to 4 cities - Pune, Goa, Jammu and Srinagar that collectively saw over 3800 walkins, wherein over 80 watches were gifted and more 1200 freebies were given away. |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work in concert to influence behavior in a way which builds sales and reinforces Brand image. It is any activation, which motivates a specific action by the channel or its consumer providing the "reason to push sales or increase brand space in case of a MBO". Channel activations are strong enablers of impulse purchase when targeted towards consumers. For the channel rewards when built in to the activation, show long term impact on a products presence, stock and sale from the channel. |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience an.... |
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| The youth have inherited the world and kids are no longer just influencers but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The i.... |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear .... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make spe.... |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Cons.... |
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| Government of India, state government and various NGOs have used Jagran Solutions expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing, d.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic c.... |
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