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The challenge was to outshine the Blackberry price-cut strategy and entire low cost phones like Micromax, Karbon etc. The objective was to promote the features of 'WhatsApp' which can be downloaded from Nokia OVI store and supported on almost every Nokia smart phones; Position the application as one of its kind which can match all the features of Blackberry Messenger like photo sharing, unlimited chat etc. We came up with 'Nokia Whatsapp 2 phase Campaign' across 44 high footfall Nokia outlets in Delhi, Mumbai, Bangalore, Kolkata, Chennai and Hyderabad, where TG were explained about the application and thereby influence their decision. A sleek stand embedded with a laptop was placed at a strategic location outside the store. Existing Nokia phone owners downloaded the application on their mobile phones. A wide range of interactive games were devised for the activity and participants were gratified with small token of branded merchandises as gifts. Phase 1 of the activity took off from 8 March to 23 April, 2011, and Phase 2 from 26 May, 2011. The activity led to 2884 downloads and generated 3874 enquiries. |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work in concert to influence behavior in a way which builds sales and reinforces Brand image. It is any activation, which motivates a specific action by the channel or its consumer providing the "reason to push sales or increase brand space in case of a MBO". Channel activations are strong enablers of impulse purchase when targeted towards consumers. For the channel rewards when built in to the activation, show long term impact on a products presence, stock and sale from the channel. |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience an.... |
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| The youth have inherited the world and kids are no longer just influencers but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The i.... |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear .... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make spe.... |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Cons.... |
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| Government of India, state government and various NGOs have used Jagran Solutions expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing, d.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic c.... |
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