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The big idea was 'Nokia Music Theatre: APNA SANGEET LAIYE HUM TAK, HUM PAHUCHIANGEY DUNIYA TAK', a platform that discovered and showcased the real music (Vocal / Instrumental) talent in India to the world. 'Nokia Music Theater on wheels' through Canter and Mall Activations traveled to 8 districts of Rajasthan from December, 2010 - February, 2011. It also invited participation through forms in local newspaper, SMS and by buying Nokia Music phones (X2, X6 or 5233). Nokia music phone demo was given throughout to create brand value. The campaign was divided into 3 phases that included - Talent search using Micro site and FB page as digital platform, Nokia Studio announcement, Music Schools and Talent Hubs, content creation for amplification, showcasing talent, strengthening content, associations/ partnerships via Digital + Mobile content as well as radio, AFP, Record deal, PR, Downloads and content sharing. We chose 2000 talents for the first audition from lakhs of people, which filtered to 15 participants for the FINAL MUSICAL ALBUM. |
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| Some events are extra special! The brands needs do not conform to any set pattern or format. They demand customized, versatile and unique activations. Jagran Solutions as a leading brand experience and event agency creates and produces unique experiences and environments that result in positive productive outcomes for brands. These solutions ensure an immersive, interactive, and experiential environment produced for television, specific consumer subsets or business. The business world can only be described as fiendishly competitive. It is innovative ideas and unique concepts, which will get you ahead in the race to be the best and inevitably seal the big deal. |
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| The aura of an event lies in its content and its ambiance, much beyond the elements, we instill life into events. At Jagran Solutions we integrate live events, branded environments and interactive med.... |
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| The youth have inherited the world and kids are no longer just influencers but a market by themselves. Teaching out to two of the largest audiences in a concentrated manner has become a science. The i.... |
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| Today the toughest challenge marketers' face is to break the media clutter and get the desired consumer attention. Considering the fact that advertising can work only when people actually see or hear .... |
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| Conferencing is not a science! It's Theater. Conferences bring together wide range of audience for concentrate period of work, infotainment and fun. Conferences are designed to provide solutions, moti.... |
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| A strategic and tactical planning and execution for a brand, for business / B2B communications, the retail consumer, reseller distribution channel or the retailer. The activation is designed to work i.... |
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| Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand ima.... |
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| In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos, a pertinent question pops up: Does one size fit all or does one need to make spe.... |
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| Worldwide Promotion Marketing is overshadowing advertising. The Indian, consumer loves promos. Intelligent marketers are using their budgets more creatively, combining advertising and promotions. Cons.... |
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| Government of India, state government and various NGOs have used Jagran Solutions expertise in communication and Activations for their wide spectrum projects. We have been instrumental in designing, d.... |
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| Audio visuals add that extra zing to any event, be it launch AV's, Vox Pops, Theme AV's or the candid camera. A slick AV generates an instant visual reaction from the mind and has a strong aesthetic c.... |
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