Birla White Contractor Meet

Aditya Birla

Objective

To raise awareness about the new Birla White Cement and its benefits through targeted touchpoints.

Overview

To showcase the excellence of Birla White Cement, we organised launch events in 91+ cities across India, aiming to promote the product among contractors.

Execution and Implementation Strategy

We hosted interactive workshops where contractors applied Birla White Cement to canvases and painted over it, highlighting the product's superior qualities. Participants received freebies, gifts, certificates & awards.

Results and Achievements

The events were a success, with over 4300+ participants, providing highly positive feedback.