Care Hospitals - Dil Se Fit Future Superhit

Care Hospitals

Objective

To position CARE Hospitals as a promoter of preventive healthcare and well-being.

Overview

To highlight Women’s Heart Health and Pediatric Cardiology by engaging urban and rural communities through RWAs, schools, and colleges, fostering grassroots trust and awarenes.

Execution and Implementation Strategy

We executed urban outreach through RWA partnerships, wellness kiosks, and women’s sessions, while rural activations used Nukkad Nataks, folk storytelling, and support from local influencers and health workers.

Results and Achievements

30+ RWAs engaged, reaching 30,000+ women and children across 70+ villages. Street plays drew 200+ viewers each, impacting 27,800 direct beneficiaries and 130,000 hearts.