Castrol Mechanic Sangam

Castrol

Objective

To connect, educate, and engage truck mechanics in Tier 2 and Tier 3 cities—reinforcing Castrol CRB TurboMax’s 3X protection and building lasting loyalty.

Overview

The Mechanic Sangam was a high-touch interactive series driving product awareness and aligning mechanics with Castrol’s promise of performance and engine protection.

Execution and Implementation Strategy

The initiative engaged truck mechanics through 35 events across 18 cities, blending product demos, 3X Protection games, recognition, and hospitality.

Results and Achievements

We engaged 1,894 mechanics, rewarded 35 lucky draw winners, and sparked strong advocacy for Castrol CRB TurboMax.