Challenger Gaming Zone at Comic Con Guwahati

Royal Challenge

Objective

To ignite excitement by blending cricket, gaming and pop culture into an engaging brand experience for Guwahati Comic-Con.

Overview

The RC Challenger Gaming Zone intended to bring cricket fandom to life through an immersive VR gaming experience.

Execution and Implementation Strategy

The RC booth featured a cricket- themed VR gaming zone and Gamepad that invited fans to immersive in a virtual match. Hereby creating buzz and encouraging fans to engage with the brand.

Results and Achievements

Within the 2 day event attended by 6,000+ fans, the booth received 400+ engagement and 3,000+ eyeballs which was further amplified by influencer interactions.