HDFC Wall of Values

HDFC Life

Objective

To take the brand’s message beyond screens, by collaborating with schools and artists to spark conversations around core values HDFC’s commitment to social impact.

Overview

To execute our campaign across six cities. The campaign aimed to transform school walls into vibrant murals that would be co-created by local artists and school, creating emotionally resonant spaces that embodied the brand’s values.

Execution and Implementation Strategy

Jagran Solutions handled end-to-end execution, from artist tie-ups to school engagement, using interactive sessions to bring the campaign’s message to society’s lives through storytelling and creative expression.

Results and Achievements

Approximately 2000 sq. ft. of wall space covered, our journey brought together 6 talented artist groups, over 330 student participants, from 6 schools across 6 cities.