Hi-Perf 4T-700 Roadshow

Total Energies

Objective

To create awareness for the Hi-Perf upgrade from 4T-500 to 4T-700 among mechanics, boost brand recall, and clarify the product's enhanced features.

Overview

The strategy used a dual-sided mascot, one side branded Hi-Perf 4T-500 and the other Hi-Perf 4T-700, to highlight the product upgrade.

Execution and Implementation Strategy

The van visited target areas, with drumming promoters unveiling the Hi-Perf mascot to introduce the upgraded oil. Total's team shared product info, and mechanics engaged in games like 'Tapping the Ball on Bat', boosting awareness and brand recall of Hi-Perf 4T-700.

Results and Achievements

The roadshow spanned 14 cities, visiting 168 outlets and reaching 350+ mechanics.