Escorts, one of the biggest automobile names in India launched its Engine and Gear Oil for their Farmtrac and Powertrac tractors model in India through a series of Press Conference followed by Dealer meet and launch. The dealer meet and the launch were executed by Jagran Solutions in 26 cities (Pan India Project) within a span of 15 days. The launch had unveiling of the product followed by the entertainment (Dance Troupe) and dinner at the Mechanic meet. The event was a logistically heavy plan which was executed flawlessly.


Escorts Lubricants