The objective of the promotion was to encourage purchase of genuine windows and discourage piracy. Jagran solutions ran a sms based promo engine with the help of in-house expertise of short code 7272 to maximise impact and drive sales. TG who purchases a PC with genuine window, and SMSes "ASLI" to 7272 short code server or uplinks to the official contest website Asli followed by a slogan gets registered to win the daily prices viz: 30,000 cash back, TFT Monitor etc. Jagran solutions with its country-wide network did physical validation of genuine across 42 cities followed by prize management.

Microsoft Asli windows Ka Asli offer