The taste of the pudding lies in the eating" thus to launch the Fiama Di Wills range the best way to sample was usage based trials. 5 variations of studio designs were executed at over 50 weekends across malls in the country (metros)Hair wash sessions were given where in the consumer not only received a free hair wash and styling with the variant best suited to their hair type but received their "new look" picture on the spot. Over 0.7 million samples (Wet and Dry) across 7 cities

Fiama Di Wills Studios