Targeted at young adults and the social butterflies, MSN chat addition was the only activation of its kind in the country that linked in Mobile, online, and retail. The objective was to connect with and engage the TA and promote usage of the Windows Live Messenger across all platforms' PC, WEB, and the Mobile. Locations for this engagement were @ retail with the likes of Crossword Bookstore, Bossini outlets and Puma Outlets. Exclusive engagement techniques via special emoticon packs and chat addict crosswords were integrated to drive mind share.

MSN Chat Addiction