Dabur Real Juice adopted a new communication which was "8 times more" i.e. Real Juice has 8 times more fruit content than ordinary fruit drink. With the new pack out @ retail. With the prime objective of awareness and sampling driven trials, Jagran Solutions activated the 8 times More funda with sampling and interaction @ MTO's across metros. This was integrated with the underlying message highlighting the difference between Fruit Drink and Fruit Juice.