Idea entered the Eastern UP market as a 5th player facing cut throat competition where the competitors had already marked their ground. Jagran Solutions developed a BTL plan considering the USP'S (i.e. Congestion free network, Voice Clarity and Leaders in W. UP.) of the brand and as a result the brand got immense support from the consumer as well as from the traders segment. Eastern UP saw a never before road show and Idea saw a never before Launch!.

Idea Eastern UP