Radio City 91.1 FM wanted to promote their on air show Musical-E-Azam and reach out to their listeners. The show had its own style and uniqueness with a celebrity RJ and a celebrity guest on-air. Jagran Solutions played an important role to promote this show on ground Via Road show and human bannering. The human banner activity was done on all busy signals and road show went to all busy areas in the Mumbai city to make people aware of the show. To give the audience right feel of the show, entire crew on ground was dressed in Mugle-E-Azam style-- a unique concept. To add more spice to the show famous RJ from radio city distributed the merchandise to the listeners. The activity generated a huge response from the people and show became an instant hit.