Typically if "consumer will not go to the outlet the outlet will come to the consumer". On a serious note Road shows are an excellent platform to showcase a product with its features while bringing the brand proposition to light. Road shows are interactive and have the advantage of reach. They can prove to be excellent sales and channel support initiative. With the massive scale that such activities sometimes reach, At Jagran Solutions we have successfully used the GPRS mechanism through a dedicated server which can at any point of time track a vehicle within a 10 mile radius. This has proved helpful especially in rural areas where communication systems are unreliable and basic at best.