Cricket might not be our national game, but it is the most popular. Today cricket has gone beyond the metros and has reached to the masses in villages and small towns. No wonder, some of the best cricketing stars can be spotted in small town India. While a handful of them have made a mark on the national cricketing scene, a lot of others are still waiting for an opportunity. Dabur Glucose with its Ace of Pace bowling talent hunt provided these talented bowlers the opportunity to sharpen their skills and come into the mainstream. Launched as a talent hunt in search of India's next pace bowling sensation, Ace of Pace was carried across 9 cities in UP, Bihar, West Bengal and Maharashtra. Ace of Pace was a huge success considering the number of participations in the program. The activity received tremendous response with over 14000 plus students from across the 9 cities participating in the selection process. Encouraged by the response Dabur plans to take the Ace of Pace initiative national in the coming years, with talent hunt camps in all the states.

Dabur Glucose Ace of Pace