Deposit any amount starting from Rs. 10 at any time during a year and any number of times towards premium, that's Max Vijay from Max New York Life Insurance. Max Vijay was formed with the vision to empower every Indian to secure his dreams. Aptly put, it is an Insurance Savings Box which addresses the twin needs of protection and long-term wealth creation. With its affordability, flexibility and accessibility, Max Vijay offers a hassle free tool for millions of Indians to fulfill their financial needs. The objective was, therefore, to convey its benefits and raise awareness about the brand. The plan was to portray the brand as one that is concerned about the needs of the people, and more importantly as a brand that is socially conscious. As a result a CSR initiative was undertaken by Max Vijay to renovate a precious heritage monument of Agra, the Clock Tower. Alongside, a Gullak activity was carried out which created engagement for the brand at a closer level with the Target Audience. The canter led activation was undertaken for a period of 40 days. The vehicle rallied across the town with a Gullak, where people contributed their donations for the Clock Tower renovation. Our initiative was highly appreciated & supported by eminent dignitaries of the town including the District Magistrate, Mayor and Superintendent of Police. Not to mention, we could also touch base with a large number of our target audience and showcase the benefits of the brand.