The Bell Bajao campaign was launched by Breakthrough with the support of Ministry of Women and Child Development to address the issue of domestic violence in India. To achieve its objective, Breakthrough wanted to engage the youth and spread the word about the urgent need to put an end to domestic violence, through the use of 360 degree media campaign. Jagran Solutions with the aim to make this campaign successful and effective carried out an on-road activity, targeting areas where the density of domestic was reported to be very high. Video vans were used to travel across six districts in Uttar Pradesh, Karnataka and Maharashtra for 150 days, covering 80,000 kilometers to expose people to this burning issue. The campaign propagated the idea of 'Bell Bajao', which basically meant: 'ring the alarm and intervene the act of abuse'. The result: The campaign exposed more than 1.14 lac people to this burning issue by building audience-participation through games, audio visual and quizzes.


Bell Bajao Ring the Bell