Ratatouille was declared a blockbuster and when Walt Disney wanted to premiere it on TV, it wanted a blockbuster idea! Jagran Solutions was tasked to create a buzz around the TV premiere of the movie on Disney Channel and deliver this message to key trade partners in a manner that brought alive the experiential value. Since the target audience was spread across six cities in India, it was necessary to devise a method that would maximize experience and Word Of Mouth, while minimizing spillover. Jagran Solutions devised a direct marketing program in which a 'chef' personally delivered a dish to the office of each person and took feedback from that person. A message related to the movie was also delivered at this point. The campaign was executed, right from planning to delivery across the 6 cities in just a period of four days. The activity reached out to 250 key trade decision makers. The TG found the activation a unique way to communicate the message, and there was over 75 percent recall of the campaign amongst the TG, post the activation!