As the Contraceptive pills are traditionally a taboo, this made it essential for us to design a promotion which had a combination of credibility, direct contact, brand excitement and media support. Hence, we thought of campaign "Grah Saheli" which means "Best Friend of her home" aimed at finding women of substance, testing her various dimensions, testing her each small skill, giving her confidence by making her realize that each thing she does is different and good for her family, establishing the importance of each household job and rewarding her for all she does for her family thereby adding value to her personality. The activation covered 9 cities in UP, 45 seminars were conducted connecting 10000 consumers.

Gram Saheli