Aries Agro wanted to create awareness, recruit new village customers and create a loyal consumer base. We took float route to reach the TG for whom money is an important consideration in purchasing farm products. They were provided access, communication as well as education on the products; this was combined with a float based purchase location on the spot. The activity that covered 201 villages in Bihar & Rajasthan ensured over 17% rise in sales during the campaign period.


Aries Agro