NIIT's latest offering 'I Step' was introduced to help individuals of limited English proficiency, achieve competence in the language. 'Key to Life' was conceptualized which basically propagated the importance of English in our everyday life, and how English is the 'key' to our success in life. Buzz was created and on the day of the launch, students were given 'keys' to a chest at the NIIT center which consisted of a free demonstration class and a surprise gift. Through the activation we interacted with an average of 300 students in each of the seven schools we visited in Haryana.