Dabur wanted to break the myth and highlight the actual benefit of the product, which is "Chyawanprash builds immunity". A nationwide initiative was conceptualized called Dabur Immune India Campaign. The campaign gave clear call for action to all the stake holders. 1) Kids: Join Dhoni's team of Immunity Ambassadors., 2) Parents: Voice your opinion on the health of kids and check their immunity, 3)School Authorities: Stand as custodians for internal strength of kids. A contest was created where kids were motivated to join Dhoni's team of Immunity Ambassadors. Campaign was scaled to 9 States, 29 Cities and 820 Schools and Educated 7 lac + kids about immunity.

Dabur Chyawanprash Immune India