Objective was to communicate the brand promise: Strengthens Hair and reduces 92% hair breakage by third wash and to generate hands on trial amongst the TG which should boost the prospective sales. The experiential marketing campaign "Mission Strong Hair" was conceptualized and designed by Jagran Solutions. To have the essence of "Mission", commando look-alikes were used. Promoters did the dry sampling of the Nyle strengthening shampoo to the TG thereby interacting and communicating the USP/ benefits of the product. The activity was conducted in Delhi and Lucknow. In total a sampling of 7000 was done and 9689 brand interactions in just 10 days.

Nyle Herbal Shampoo, Mission Strong Hair