With the theme of Sand and Beach Bacardi is organizing Bacardi MegaixX nights strictly for the target group between 21 to 29 years. Jagran Solutions generated awareness about the events and creating buzz via activations at various touch points. Pubs, CCD's, Colleges and Market places are being activated to create hype about the MegaixX Event. Live size projection of Sun, Sea and Sand has been created and related games have been conducted to entice the target group. The winners of the games have been given couple passes for an evening of fun and entertainment with best DJ's and various beach games to complement. The activation reached to over 200000 people covering 24 cities.

Bacardi Martini India Ltd.