With a view to launch Peek and INQ handsets, exclusively available with Aircel mobile experiential zone in 8 Cities across UP West were conceptualized. TG was provided live engagement with service enabled handsets of Peek and INQ. They were provided with opportunity to access online portals at the zone. The activation created a reach of more than 2 million with 25000 consumer interactions.

Aircel INQ and Peek Handsets