Keeping in tune with the ever changing youth fashion style, Fastrack Watches introduced the Fastrack Army Collection. The brief to us was to create hype and buzz around the new collection amongst its core target audience: extremely style-conscious youngsters between the age group of 18 to 21 years. To achieve our objective, we came up with the idea of a 'Jeep Parade'. A bike rider dressed up in army style led the parade, with a Jeep full of trendy youngsters buckled up in the latest Fastrack Army Collection watches. The brigade covered seven hotspots in the city of Pune, as our promoters distributed coupons and interacted with the youngsters one-on-one. By the end of the 3-day activity, the brigade distributed more than 2000 coupons and successfully diverted the audience to the nearest Fastrack outlet!