In order to raise maximum TRPs for the Star Plus show "Aap Ki Kachehri" - a CSR initiative to build a more peaceful and productive society. The activation was conceptualized differently in a mix of consumer engagement as well as PR potential. As the show was centered on dissolving disputes of common people, Kiran Bedi and crew members took a local train from Marine Lines to Dadar station in Mumbai. Every crew member held a branded "Aap Ki Kachehri" flag and other materials to gather maximum mindshare and recall. Following this, the entire crew took a rally to Portuguese Church, where they were welcomed by the school kids. With the arrival of the press, the conference took place in the presence of public, thus punctuating a successful on-ground PR friendly platform which positively impacted the media coverage. The activation directly engaged more than 20000 people and huge Press coverage was achieved.