In order to raise maximum TRPs for the Star Plus show "Aap Ki Kachehri" - a CSR initiative to build a more peaceful and productive society. The activation was conceptualized differently in a mix of consumer engagement as well as PR potential. As the show was centered on dissolving disputes of common people, Kiran Bedi and crew members took a local train from Marine Lines to Dadar station in Mumbai. Every crew member held a branded "Aap Ki Kachehri" flag and other materials to gather maximum mindshare and recall. Following this, the entire crew took a rally to Portuguese Church, where they were welcomed by the school kids. With the arrival of the press, the conference took place in the presence of public, thus punctuating a successful on-ground PR friendly platform which positively impacted the media coverage. The activation directly engaged more than 20000 people and huge Press coverage was achieved.

Star India Pvt. Ltd. Aap ki Kachehri Season 2