With a view to establish connect with end users via reinforcing positioning of the brand as 'strong beer for tough men', a consumer engagement program at pubs and bars was created. Emcee driven interactions were done around strength quotient. An AV set-up, along with branding was done in outlets and freebies were given to participants. In Bangalore 75 key selling outlets were covered engaging more than 50000 consumers.

Haywards 5000 Beer