With an objective to create awareness about ALLOUT Coil and to educate the target group about its benefits, activations was planned around Durga Puja, as it is an important festival among its people and during this time the usage of mosquito repellents increase as the seasons change. As a result, a kiosk activity was carried out where buyers of ALLOUT were given away free gifts. A dart game was also organised where winners were rewarded with complimentary ALLOUT coil packs. The activity ran successfully in 5 districts of Bihar with a footfall of 64000 in a span of just three days!