Nestle introduced Nescafe Cappuccino to offer rich coffee taste and delicious froth to its consumers, which now was available at an affordable price. Nestle appointed Jagran Solutions to announce the availability of its new offering to all the cappuccino lovers in the cities of Delhi, Ludhiana, Chandigarh and Lucknow. To create the necessary excitement and buzz around the product, we installed point-of-sale booths at the entrance of retail outlets, prominently displaying the product. As a result of activation 2.5 lac cups were sampled in 4 months across 4 cities. Due to sampling people could taste and smell the cappuccino which resulted in increase of sales for the brand.