Nestle wanted to convey the rich taste of its ever popular Classic to all the consumers in UP, Punjab and Delhi. Nestle partnered with Jagran Solutions to create the necessary excitement and buzz around the product. As a result, we installed specially designed point-of-sale booths at the entrance of retail outlets, prominently displaying the product. As results a whopping 7 lac cups of hot Nescafe Classic ware sampled during the 9-month activity across 14 cities. Not to mention, we generated a strong recall for the brand as due to sampling people could taste and smell the product.