In order to introduce the new product amongst the stake holders i.e. Retailers and Consumers and get the brand presence and reach within the influencers i.e. retailers and end consumers, we conceptualized ISP Program focusing on Paid Trials. An activity module was planned with a series of initiatives to increase the sales and push the product in the market via trained promoters in various stores, who would push the product to the potential customers and give them knowledge about the product. An enticement program was designed for the shop owners to gain their interest in the activation to push sales.