The objective was to communicate the product benefits to the TG and create brand awareness leading to purchase. Therefore an in-shop promotion was conducted across top MTOs where promoters dressed in lab coats interacted with mothers, explaining the benefits of Pediasure consumption. Post interaction, sales push was done by urging them to buy the product, prompting purchase based trials. The activity was conducted for a period of 2 months in Mumbai, Delhi and Pune. Generated 32400 focused interaction with the target audience and 8120 numbers of prompted sales.

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