The objective was to increase footfalls, create enquiries across Ceat dealers and other retail outlets, and publicize majorly about the newest offers on purchase of tyres i.e. 2 years extended warranty. Thus, we launched a 2 phase activity - "Chabbi Ghumao, Kismat Ajmao!" wherein firstly, promoters tapped consumers across every possible catchment and handed over a leaflet glued with a key; explained them about the new scheme on 'Unconditional Warranty' and motivated consumers to try their luck in opening a treasure chest at the nearest Ceat dealer mentioned on the promo leaflet. Secondly, if a consumer succeeded in opening the treasure chest at the dealer, a brand new Titan watch was gifted to him on the spot. For consumers who were not tapped during the campaign, but purchased tyres, were also given a chance to try their luck in opening the treasure chest. The Consumer Contact Program was taken to 4 cities - Pune, Goa, Jammu and Srinagar that collectively saw over 3800 walkins, wherein over 80 watches were gifted and more 1200 freebies were given away.


Ceat Tyres for passenger car segment