While the Deo market was getting crowded with lot of players vying for a pie of the growing 'Deo for men' category, Nivea wanted to standout by focusing on its SILVER PROTECT range targeting Sec A, B males who want continuous dose of confidence and feel-good-factor. Nivea was an associate for the Indo German Chamber of Commerce that organized Oktoberfest 2011 (14th October - 16th October), and hence wanted to utilize the space allotted to them by the organizers at the Mahalaxmi Race course, Mumbai. Nivea wanted a set-up that was basic yet innovative and promotional mechanics that promote their Nivea for Men products. We provided Nivea with a set-up that stood out from all other sponsors, and also provided creative solutions to initiate footfalls with exciting games like Cup Stack, Nivea Ice Bucket, Blow the Cups and the Nivea Jigsaw Puzzle. Free Beer Vouchers and Nivea Hampers were given to the winners along with free sampling of all Nivea for Men products. The 3 day fest saw more than 600 walkins at Nivea.