Casio G-Shock range of watches is known to be tough and is tested against all odds. Globally, G-Shock is building G-Shock fans through the efforts of brand ambassadors. On the similar lines, Jagran Solutions was entrusted with the task in India. Casio G-Shock got collaborated with Indian Youth Icon, Ranvijay Singh. We rolled out the PR-led campaign to launch the newly appointed brand ambassador. A press event to amplify the reach of the launch event along with product showcase and engagements was organised. Mr. Ranvijay entered on a sports bike to surprise the audience. To further add to the WOW, he ran his bike over the watches attached on the road like stage. This established the toughness of the watch in interesting manner. Innovative challenges were conducted for audience to win the watches. The event was attended by more than 250 press delegates and Casio dignitaries. The launch event got covered in leading national dailies, magazines and websites.

Casio G Shock Brand Ambassador Launch