Nokia wanted to launch Nokia Lumia for the Nokia India Channel Partners in order to gain trade advocacy along with providing live product experience to the customers in the most engaging manner. We strategized to give an Amazing Experience not only to the dealers but also to their families and their customers through this innovative activation. This strategic route gave birth to the concept of NOKIA LUMIA EXCLUSIVE PREVIEWS. The promotion was designed with three legs: Nokia Lumia Previews - movie screenings for key channel partners and their families; the second leg involved key customers of channel partners who were given an opportunity to interact with the brand at Croma Stores and the third leg was Nokia Channel Partner's meets. The campaign created more than 5800 direct contacts and detailed product demos. The Launch event at Croma Store witnessed more than 1000 consumers. The Nokia Lumia Preview was scaled to four major cities of India including Delhi, Mumbai, Bangalore and Chennai.